Marketing and Communications Policy
Booking confirmations and reminders
The confirmation and reminder messages you get from Square when you book with me only facilitate that appointment. They do not carry promotions, offers, or anything else, and that is a deliberate line, not an oversight.
Who is emailing you
Any marketing or promotional email you get from me is sent by me, Maureen Leonie Reid, LMT MA78217, doing business as Maureen's Massage — even when Square is the platform that delivers it. The From, To, and Reply-To lines are truthful and identify me. This is the same identity sentence that appears in the Terms of Service.
Opting out
Every marketing email has a plain way to stop future ones — a working unsubscribe link or a reply of STOP. I honor an opt-out request within 10 business days, and I keep a do-not-send list so a removed address is not re-added later.
Florida's commercial-email law
Florida's Electronic Mail Communications Act (Part III of Chapter 668) also applies to any marketing email I send: the routing and header information is accurate, the domain is not falsified, and the subject line is not misleading about the message's contents. A violation of s. 668.603 is automatically an FDUTPA violation under s. 668.6075.
Text messages
Marketing or promotional text messages are never sent without your separate written consent — a signature (including a checkbox), a clear statement that you are authorizing automated text messages, the phone number the consent applies to, and a clear statement that consenting is not a condition of booking with me. This is not the same consent as email marketing or intake paperwork; each is its own signature.
Reply STOP at any time and texting stops within 10 business days.
Asking for reviews
I ask clients to leave a review freely — a printed card at checkout, a QR code, a thank-you email. I never offer a discount, a reward, or an entry into anything in exchange for a review, positive or otherwise.
How reviews are shown
The reviews on this site are real. Every one was left by a client I saw, and I have that reviewer's permission to use their name. I do not write, buy, or trade for reviews, and I never leave one out, or take one down, because of what it says about me or how many stars it carried. Two things do decide what appears here, and neither one is the rating: a review is published only if I could reach the reviewer for permission, and where a review describes a specific physical result I quote only the part that does not, because a claim like that becomes mine the moment I repeat it.
Review-request emails
After a visit, I may send you a short email asking whether you would leave a review. I treat this as a marketing email, not a transactional one, so it carries the same disclosures as any other marketing message from me: my name and license number, my business mailing address, a working opt-out link, and a truthful, non-deceptive subject line. Honoring an opt-out request follows the same 10 business days floor as MK-03.
Separately, at intake you may check a box consenting to "occasional post-visit messages, including review requests" — that consent is a supplement to, not a substitute for, the disclosures above.
Photos, testimonials, and likeness
I never publish a client's name, photograph, or testimonial for advertising or promotional purposes without a separate, standalone media release signed (or given orally, on the record) beforehand. Signing that release is never a condition of receiving services. It can be revoked for future use at any time by writing to hello@maureensmassage.com.
Social media
My business social media accounts are kept separate from any personal accounts. I engage with comments rather than deleting the ones I disagree with, unless they are abusive or spam. My posts describe what I actually do, in plain and accurate terms, without exaggerated or misleading claims — I use "therapeutic massage" and technique-specific language such as deep tissue, myofascial release, or trigger point therapy, never a "medical" framing. Any clearly promotional post that names the business carries the same license block described under License information in advertising, below.
License information in advertising
Every advertisement for this practice — the website, the Google Business Profile, social media, Square listings and promotions, and any reply to a review that promotes the business — carries my license number, MA78217. Where the advertisement names me individually, it also states my license type: Licensed Massage Therapist.
No advertisement for this practice states or implies that I hold a massage establishment license, and none presents the premises where I work as licensed to me. They are not.
How I use client contact information for marketing
Any marketing list I use is built only from clients who have separately consented to be on it. I do not upload client contact information to third-party advertising platforms, and I do not use tracking pixels that share client information with them. I never buy, rent, or scrape a contact list.
The marketing-use release
Using anything about a client for marketing — a testimonial, a before/after description, a name in a case study — requires a separate written release, signed before that use, never folded into intake paperwork.
Gift certificate promotions
Any email that mentions gift certificates is treated as a commercial email under MK-01 through MK-03 above, in full — identity block, opt-out footer, and the 10 business days opt-out floor — the same as any other marketing message.